Earth Hour (WWF)

Since its inception, Earth Hour has cultivated a recognizable brand identity. Our goal was to preserve this essence while evolving it with a modern, refreshed look. We focused on introducing a new concept and designing a distinctive logo that would resonate with its mission and stand out in today’s visual landscape.

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By introducing the flip clock motif, we aimed to connect the '60' with the concept of time, a core pillar of Earth Hour. It highlights how individuals can use their personal '60 minutes' to make a difference. Simplifying the colors and shapes within the logo further enhances its distinctiveness, ensuring it remains effective across both digital and analog formats.

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